TRAINING WORKSHOP FOR POLITICAL PARTIES ON THE USAGE OF THE VIRTUAL PUBLIC SPACE FOR THE 2020 ELECTIONS
Ghana’s eighth presidential and parliamentary elections are scheduled to take place in December 2020. Under the current COVID-19 conditions, campaigning through large political rallies cannot take place.
Political parties and election candidates will now rely extensively on electronic media; both traditional and social media: to carry their messages across to the voting public. Campaigning will largely shift to the virtual public space, through media such as radio, television, webinars, and social media.
However, few political parties have knowledge and skills on how to use the virtual space effectively in communicating with their members and the wider electorate. Only a number of political parties have invested in developing their knowledge on the various social media applications with which they may engage with the electorate, or in formulating strategies for engaging with the electorate through the virtual public space.
With the restrictions on public gatherings necessitated by the Covid-19 pandemic, this presents a challenge for them, in terms of communicating their manifestos and campaign messages to the public.
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